Ian Carter has been appointed Chairman of new Advisory Board at Boom in Miami - FL, USA
Boom, the pioneering AI platform for the short-term rental sector, has appointed Hilton's former President of Global Operations and Development as Chairman of the company's newly launched Advisory Board. Ian Carter, who is also currently Chairman at Watches of Switzerland and at Eatly, spent 15 years in the role at Hilton, where he was responsible for the company's expansion into new markets. He is also credited for being part of the team that took Hilton Worldwide private and then public in 2013. Ian brings over three and a half decades of senior experience in the hospitality, retail and luxury sectors across the US and the UK. He has significant non-executive experience having served on several boards in both countries, including Burberry Group PLC between 2007 and 2019.Ian joins Boom as it prepares for rapid growth in the coming months to meet rising demand for innovative AI solutions in the short-term rental market. As Chairman of the Advisory Board, he will play a critical role in guiding the development and execution of the firm's business strategies, driving growth and enhancing its market position.
Ian is also a former President of young people's charity the Dame Maureen Thomas Foundation, a former Director on the boards of Visit California and Visit Florida and a former chair of the International Tourism Partnership.Boom's latest strategic hire comes after the firm last month announced that Chris Mills, Rented's former Vice President of Sales, had been appointed to the company's executive team.
Launched in 2023, Boom is an AI-driven tool that sits over the top of a property manager's existing Property Management software (PMS). Boom acts as a 'virtual workforce' that automates day-to-day decision-making, freeing up time and headspace for property managers, who can instead focus on strategy and portfolio growth. The tool automatically coordinates check-ins, responds to guest queries, schedules and predicts maintenance tasks and repairs, and takes care of accounting - all autonomously and without the input of a human property manager.With a rapid onboarding process and proven boosts in revenue, conversion rates, and review scores, Boom is a company to watch in 2024.