BENCHMARK®, a global hospitality company, has named Connie Hagston director of sales and marketing for Chaminade Resort & Spa, a Benchmark Resorts & Hotels property located in Santa Cruz, California. Kevin Herbst, general manager, made the announcement. Connie Hagston assumes her new position with more than 20 years of experience leading sales and marketing teams and turning around hotels. Ms. Hagston was previously director of sales and marketing for The Silverado Resort and Spa of Napa, California, where she and her team received the 2014 Sales Team of the Year from the property’s management company. She served in the same role for The Lodge at Sonoma, a Marriott Renaissance Resort & Spa in Sonoma, California, where she was honored with the Key Contributor and Sales Leader of the Year awards.
She began her career at The Broadmoor of Colorado Springs, Colorado. Ms. Hagston is a graduate of Blair Business College of Colorado Springs, Colorado. She is a past member of the American Society of Association Executives, the Professional Convention Management Association, Meeting Professionals International, the Association of Meeting Professionals and the Greater Washington Society of Association Executives. Ms. Hagston is relocating to Santa Cruz.More appointments at Benchmark