Gretchen Smelter has been appointed Director of Marketing at Swire Hotels in Hong Kong, Hong Kong (SAR)

Gretchen Smelter

As a creative director and brand consultant with over 20 years of experience, Gretchen joined Swire Hotels in April 2017 as Director of Marketing. She has previously worked for global publishing powerhouses including Condé Nast, Hearst, Time Inc. (Travel + Leisure) and Hong Kong-based Edipresse Asia (Hong Kong Tatler), creating award-winning design and brand strategies across multiple platforms from print to digital and social media.

A native New Yorker, Gretchen’s passion for branding and wanderlust for Asia have presented her opportunities to work as an independent consultant for clients ranging from luxury condominiums in Ho Chi Minh City to exclusive boutique hotels in Bali and beyond. Gretchen’s enthusiasm for her work has also led to teaching semesters on visual communications and branding at the university-level in both New York City and Hong Kong.

LinkedInCompany Website

More appointments at Swire Hotels