Maria Elena has been appointed Director of Sales & Marketing at Mahekal Beach Resort in Playa Del Carmen, Mexico
In this position, Armenta will develop and implement marketing strategies and sales initiatives to generate revenue while stimulating business and brand awareness for the authentic Playa del Carmen retreat.
With more than 21 years of industry experience, Armenta brings a variety of valuable skills to Mahekal Beach Resort. Most recently, she served as Group Account Director at The Westin La Paloma Resort & Spa in Tucson, Ariz., where she was responsible for all group business from the Southeastern United States, in addition to all leisure accounts. Previously, the Mexico native held executive-level roles with multiple hospitality brands, from Preferred Hotel Group, serving as Regional Director of Florida & the Caribbean Islands, to Morgans Hotel Group, where she oversaw The Delano and The Shore Club as the Regional Director of Sales. She also spent several years in Cancun as the Director of Sales & Marketing at Nizuc Resort & Spa - known as one of the best resorts in the area - and as the Director of Leisure Sales at the five-star, Fiesta American Grand Coral Beach Resort & Spa. As a result, she understands the complexity of the Mexican business market and can effectively navigate the competitive landscape.
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