RoomIt by CWT has appointed Geoffrey Waldmiller as Vice President of Revenue Optimization.
Geoff will help to streamline the shopping process for CWT's travelers and improve conversion at the point of sale. He will also provide leadership to the RoomIt loyalty and advertising teams.
Before RoomIt, Geoff served as Chief Revenue Officer for Schulte Hospitality Group, where he led revenue management, sales, ecommerce, marketing, and analytics for 151 franchised and independent hotels.
Before that, he held several executive roles with MGM Resorts International, also focused on revenue optimization and ecommerce.
Geoff has a Bachelor of Science in Industrial and Systems Engineering from Virginia Tech and an MBA in Marketing and Decision sciences from Indiana University.
Geoff will be based in Chicago.More appointments at CWT