Jad Frem has been appointed Regional Director of Sales and Marketing at Six Senses Maladives and Turkey

Jad Frem

Jad Frem has been appointed as regional director of sales and marketing, Maldives and Turkey. He brings valuable skills fresh from his role as the director of sales and marketing for Six Senses Zighy Bay in Oman.

In his new role, Jad will focus on developing new guest experiences and programs in two unique locations. While Six Senses Laamu is well established in the competitive Maldives market, Six Senses Kaplankaya opened in 2018 with a pioneering wellness offering.

During his time at Six Senses Zighy Bay, starting out in 2011 as the director of sales, then as director of sales and marketing from 2012, Jad formed a keen insight into guest well-being, introducing the Six Senses wellness screening, yogic programs, and full-to-bursting Visiting Practitioners' calendar. He also successfully re-positioned the Reserve and Retreats portfolio, where the private villas offer everyone from wedding to royal parties the ultimate in comfort and seclusion. A career highlight is being named one of the Top 20 Hotels in the World by Condé Nast Traveler US in 2018 and Condé Nast Traveller UK in 2017.

Jad holds a Bachelor of Business Administration - Hospitality Management, from Glion Institute of Higher Education, Bulle, Switzerland. As a native Italian, Jad is also fluent in English and French, with basic fluency in Arabic. When time permits, he enjoys tennis, skiing, football, and travel.

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