Angelaine Floresta has been appointed Marketing & Communications Manager at Anantara The Palm Dubai Resort, United Arab Emirates
With a reputation for creativity, strategy, and collaboration, Floresta specialises in digital marketing and social media management. She honed her skills during her impactful two-year tenure at the sister property, Avani Ibn Battuta Dubai Hotel.
In her new role, Floresta will be responsible for creating, driving, and overseeing all communication strategies to promote and position Anantara The Palm Dubai Resort as one of the foremost resorts in Dubai and the region.
Floresta began her career in Dubai as an SEO & SMM specialist, generating over a thousand leads monthly at a leading property company. From there, she moved to Vivamax as a digital marketing executive, where she played a key role in launching the brand in the Middle East and Europe. She then transitioned into hospitality and joins us from her most recent role as cluster digital marketing manager for Hyatt, where she oversaw digital strategies for four properties, significantly enhancing brand awareness, revenue, and online engagement.
Most recently at Avani Ibn Battuta Dubai Hotel, Floresta led the marketing efforts for the property, driving key initiatives that elevated its digital presence. During her time there, she achieved 300 percent growth in social media followers and established marketing partnerships with premium local and international brands.