Niza Martinez Cluster Assistant Director of Marketing at InterContinental Abu Dhabi and InterContinental Residences Abu Dhabi, United Arab Emirates
The two properties are ecstatic to appoint Niza Martinez as Cluster Assistant Director of Marketing. A dynamic force in marketing, Niza brings expertise in brand strategy, digital engagement, content production, and revenue-driven marketing. As a visionary leader in 360-degree marketing, she has a proven track record of executing high-impact campaigns that amplify brand presence, drive guest engagement, and maximize significant commercial success.
Recognized as one of the Top 30 Hospitality PR Hotshots 2024 and featured in the Marketing Power List 2024 by Hotelier Middle East, Niza has been a driving force behind the pre-opening success of major hospitality brands such as Holiday Inn & Suites Dubai Science Park and McGettigan's Dubai Science Park. Her strategic mastery spans brand positioning, digital marketing, PR & media, affiliation & influencer partnerships, and community engagement, all underpinned by a sharp focus on driving leads and delivering direct revenue growth and securing market dominance.
Niza's illustrious career spans key leadership roles at Rixos Premium Saadiyat Island, Radisson Blu Dubai Deira Creek, and Holiday Inn Bur Dubai, where she successfully led high-impact brand campaigns and strategic partnerships have set new standards of success. Her innovative approach has garnered multiple prestigious industry accolades, with several of her initiatives and colleagues earning top awards and nominations from leading publications across the Middle East.
In her new role, Niza will lead transformational marketing strategies that tell the rich History, Heritage, and Culture of InterContinental Abu Dhabi. By reinforcing the hotel's brand strength, digital innovation, and guest-centric engagement, Niza will ensure the cluster not only thrives but remains undisputed as a market leader in Abu Dhabi's fast-evolving hospitality landscape.
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