Will Forbes has been appointed Chief Operating Officer, Experiences Division at Alterra Mountain Company in Denver - CO, USA
Will Forbes will oversee a division of the company dedicated to Alterra's adventure hospitality operations, currently made up of Alterra's two heli-skiing operations, CMH Heli-Skiing & Summer Adventures, and Mike Wiegele Helicopter Skiing (MWHS), both located in British Columbia, Canada. He will be responsible for creating an innovative vision and strategy for growing Alterra's adventure travel portfolio, while building new capabilities to be leveraged across both CMH and MWHS.
A lifelong snowboarder, Forbes hails from Toronto and has over 20 years of experience with global operations and strategy, with a deep focus on luxury travel with world-class brands including Four Seasons and Kensington Tours. Prior to that, he held a variety of strategy and marketing roles at leading consumer brands like Heineken and Molson Coors.
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