Kent Zhu has been appointed CEO of Accor Greater China at Accor Greater China
Accor proudly announces the appointment of Kent Zhu as CEO of Accor Greater China, effective May 1, 2025. A distinguished leader in the global hospitality industry, Kent is well-known for his keen marketing acumen and his transformative leadership style. Based in Shanghai, Kent is responsible for Accor's growth strategy in Greater China, as well as managing relations with hotel owners, and the development and progress of Accor's strategic partnerships. Kent oversees both the Luxury & Lifestyle (L&L) brands division and the Premium, Midscale & Economy (PM&E) brands division across the Greater China region.
Kent comes to Accor having earned a full spectrum of experience and credentials in the hospitality sector, including commercial enterprises, brand development, marketing, and operations. He has worked in Singapore, Kuala Lumpur, Hong Kong, Shanghai, and Beijing, gathering experience in a variety of Chinese markets and cultures, positioning him perfectly to lead Accor's ambitious growth strategy across the domestic market.
Prior to joining Accor, Kent was President of Genting Cruise Lines, where he successfully guided the company to become a leading player in the Asia-Pacific cruise market. Previously, Kent was at Shangri-La Hotels and Resorts, where he delivered outstanding business performance and developed a deep understanding of hotel operations and market dynamics. Kent rose through the ranks, achieving such roles as Vice President, Operations for China, and Global Chief Marketing Officer. Following his tenure at Shangri-La, Kent joined Wanda Hotels & Resorts as Executive Vice President, where he led the company to expand its presence and elevate its brand influence.
Accor's Greater China region has more than 750 hotels and resorts with strong development momentum and a workforce of over 25,000 people. Accor is focused on building a workplace culture that champions diversity, inclusion, and career advancement, while pioneering the art of responsible hospitality. Kent's appointment marks a new chapter for Accor in Greater China, and industry observers eagerly anticipate the advancements that will unfold under his leadership.
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