Chelsea Borba Complex Director of Sales at Flamingo Resort and Spa and The Sandman Hotel in Santa Rosa - CA, USA
The Flamingo Resort and Spa and The Sandman Hotel in Santa Rosa are thrilled to announce the promotion of Chelsea Borba to Complex Director of Sales, effective immediately. In this expanded role, Borba will oversee sales operations for both properties as they transition to the Hilton and Choice hotel brands, respectively.
Borba, who was named 2024 Manager of the Year for the Flamingo Resort, brings nearly four years of experience with the organization to her new position. She joined the team in June 2021 as a Sales Manager and quickly advanced to Area Sales Manager before being promoted to Senior Sales Manager in July 2022, where she successfully led the sales team.
In her new role, Borba will develop tailored strategies for each property while capitalizing on the brand recognition and extensive networks of Hilton and Choice. Her responsibilities include overseeing all sales initiatives, fostering high-performing teams, and driving revenue growth across corporate, group, and leisure segments.
Prior to joining the Flamingo Resort and Sandman Hotel, Borba served as Director of Sales and Marketing at a Hilton property in Windsor for three years. Her hospitality career began in Las Vegas at the Venetian|Palazzo, followed by a position as Sales Manager at The Hermitage Hotel, Tennessee's only 5-Star, 5-Diamond property.
Borba, who relocated to Sonoma County with her family in July 2018, is active in the local community and serves on the Sonoma County Tourism Business Development Committee. She is known for her sales leadership philosophy centered around positivity, collaboration, and empowerment.
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