Yassin Mahmoud has been appointed General Manager at The H Dubai, United Arab Emirates
STORY Hospitality, the international hospitality brand redefining meaningful travel, is pleased to announce the appointment of Yassin Mahmoud as General Manager of The H Dubai. A seasoned hospitality leader with over 17 years of global experience, Mahmoud brings a dynamic blend of operational expertise and people-first leadership to one of Dubai's most renowned and recognised hotels.
Yassin's career spans key roles with renowned international brands including Marriott, Radisson Blu, Hilton, and Le Meridien, across the UAE and Egypt. Throughout his journey, he has successfully led complex hotel operations, driven consistent revenue growth, enhanced guest satisfaction, and delivered award-winning service across diverse markets.
In his new role, Yassin will spearhead a transformational phase for The H Dubai, as the property further elevates its positioning within Dubai's competitive luxury hospitality landscape, offering a refreshed guest experience that reflects STORY's bold design ethos, emotional storytelling, and deep sense of place.
This appointment comes at a pivotal time for STORY Hospitality, which is expanding its portfolio across the MENA region with upcoming openings in Morocco, Saudi Arabia, the UAE and Bahrain. With a focus on creating transformative stays that engage all the senses, STORY Hospitality continues to grow its global presence through meaningful service, strategic innovation and immersive design.
As the rebrand of The H Dubai takes shape under Yassin's leadership, guests can expect the signature STORY blend of elevated comfort, thoughtful experiences, and authentic connections, right in the heart of the city.
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