Hospitality design and branding studio EDG adds another high-caliber design talent to their Singapore office with the appointment of Erin Juhl as design director. Erin will be leading the team to deliver thoughtful, experience-driven luxury and lifestyle hospitality design.
Erin's strength lies in translating brand stories into environments that leave lasting impressions—from bold visual statements to nuanced details that elevate the guest experience.
Erin holds a BFA in Interior Design from the School of Visual Arts, New York, and an MA in Interior and Spatial Design from Chelsea College of Art & Design in London. Originally from the U.S., Erin has spent the majority of her professional career in Asia, leading projects across Hong Kong, China, Taiwan, the Philippines, and Macau. Her portfolio includes work for some of the region's most respected hospitality names including Mandarin Oriental Hotel Group, Shangri-La, IHG, and Indigo. Along the way, she has developed strong, trusted relationships with clients across the region.
Erin joins EDG at a time of continued growth for the Singapore office. Recent projects include the 25hours Hotel The Oddbird, Jakarta and the revamped W Maldives. In the back half of 2025, the office will see the unveiling of Chatterbox Café at MGM Macau, JW Marriott Surat, two Trident Hotels in Mumbai, a luxury resort in the Maldives, and three new standalone restaurants in Singapore.
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