Jennifer El Khessassi has been appointed Director of Marketing at Wild Dunes Resort in Isle of Palms - SC, USA
Nestled on the northern tip of Island of Palms, Wild Dunes Resort has announced the appointment of Jennifer El Khessassi as Director of Marketing.
In her role, Jennifer will drive dynamic marketing and communication initiatives across the sprawling 1,600-acre oceanfront resort, overseeing the three hospitality establishments, including the Sweetgrass Inn, Boardwalk Inn, and Residences at Sweetgrass.
Jennifer brings more than a decade of luxury hospitality marketing experience, with a strong record of driving brand growth, revenue, and guest engagement. Most recently as Director of Marketing at Nemacolin, she was part of a dynamic team of leaders that drove 22 consecutive months of record-breaking revenue. Her marketing strategies led to a 25% increase in revenue and a 43% growth in social media presence. Prior to that, she spent nearly nine years with Barceló Hotel Group, where she oversaw marketing for 42 hotels across 10 countries in the U.S. market, successfully executing multi-million-dollar campaigns and brand launches.
Jennifer holds a master's degree in international hospitality and Tourism Management from the University of South Carolina and a Bachelor of Arts in Business Administration from Tennessee Technological University. Outside of work, she's a dog enthusiast who loves traveling with her husband, Badr, in search of great food and new culinary experiences.
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