Dina Niekamp SVP of Brand and Marketing at Aparium Hotel Group in Chicago - IL, USA
Aparium Hotel Group, the visionary operator of independent, luxury lifestyle hotels across the United States, today announced a strategic addition to its executive leadership team. Seasoned brand leader Dina Niekamp has joined as Senior Vice President of Brand and Marketing.
This appointment comes at a pivotal moment of growth and brand evolution for Aparium, which has been recognized as a top hotel brand in the world by Travel + Leisure. With recent hotel openings in Denver and Seattle (Populus), Alexandria (Hotel Heron), and Atlanta (Hotel Granada), and with a strong development pipeline ahead, this leadership move underscores the company's focus on scaling with purpose, preserving creativity, culture, and individuality while expanding its national footprint.
Dina Niekamp brings nearly 20 years of brand and marketing experience at the intersection of hospitality, lifestyle, and wellness. She most recently served as Associate Vice President of Brand, Marketing, and Sales at Miraval Resorts, where she helped elevate the brand's global presence through integrated campaigns and creative commercial strategy. Her career also includes senior roles with respected hospitality brands, including Kimpton, Virgin Hotels, Park Hyatt, Elysian, and Four Seasons.
At Aparium, Niekamp will lead the evolution of the company's brand and marketing platform toward a more consumer-centric model, ensuring that each hotel expresses its individuality while contributing to a unified, story-driven brand experience. Her addition reflects the company's commitment to growing with intention, balancing storytelling with performance, and fostering deeper connections with today's design-conscious, experience-driven travelers.
This appointment represents a powerful step forward in Aparium's journey toward evolving what independent hospitality can look like while staying true to the brand's founding vision: to create hotels that are deeply rooted in their place, built through collaboration, and defined by design, connection, and culture.
For more information, visit aparium.com or follow Aparium on LinkedIn.
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