Fethi Yucel has been appointed General Manager at W Muscat, Oman
W Muscat is proud to announce the appointment of Fethi Yucel as its new general manager. With more than two decades of global luxury hospitality experience, Yucel brings a strong operational acumen, a deep understanding of guest expectations, and a passion for curating standout lifestyle experiences.
Having held senior leadership roles across key markets in Europe, the Middle East and Asia, Yucel is known for driving innovation across luxury hotel operations, elevating service standards, and launching high-impact lifestyle concepts. His career journey spans some of the world's most respected brands, including the Ritz-Carlton, Al-Bustan Palace, where he cultivated a deep understanding of the Omani market early in his career.
Now returning to Muscat, Yucel merges this regional familiarity with a global perspective, positioning him to lead W Muscat into its next phase of growth. Known for cutting-edge culinary concepts, fostering high-performing teams, and elevating brand identity, Yucel's approach aligns perfectly with the W DNA: a revolutionary lifestyle brand that celebrates design, music, wellness and culture.
Located along the shores of Shatti Al Qurum, W Muscat blends modern design with authentic Omani influences. The property reflects the brand's evolved DNA, where mindfulness meets boldness, and every detail is curated with purpose and personality. Under Yucel's leadership, W Muscat is poised to expand its culinary edge, introduce new programming, and continue leading the way as one of the most innovative lifestyle destinations in the region.
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