Albert Smith has been appointed Chief Operating Officer (COO) at Hotel Equities Group, LLC in Atlanta - GA, USA
As part of the strategic integration following the merger of Springboard Hospitality and Hotel Equities, the combined hospitality management company announces a key leadership appointment: Albert Smith as Chief Operating Officer of Hotel Equities. This executive placement marks a significant milestone in aligning leadership for the organization's integration post-merger.
Based in Atlanta, Smith now leads enterprise-wide operations for Hotel Equities, with responsibility for optimizing performance across hotels, resorts, and outdoor hospitality destinations throughout the United States, Canada, the Caribbean, and Latin America.
Smith most recently served as President of Hotel Operations at Hotel Equities, where he oversaw the strategic management and growth of the company's hotel portfolio. Prior to joining HE, he was Senior Vice President of Lifestyle Hotels at Highgate, leading a portfolio of independent, full-service luxury hotels across the East Coast. Earlier in his career, Smith held senior roles at Pivot Hotels & Resorts for Davidson Hospitality, Viceroy Hotel Group, SBE Entertainment, and Kimpton Hotels & Restaurants, building a reputation for operational excellence, brand development, and strategic leadership.
With over 20 years of experience in upper-upscale and luxury hospitality, Smith brings a holistic understanding of hotel operations across a range of disciplines, including sales, marketing, revenue management, brand development and talent strategy. His appointment reinforces HE's commitment to operational strength and scalable growth across all verticals.
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