Emilie Couton has been appointed Chief Executive Officer (CEO) at Accor Plus in Singapore, Singapore
Accor Plus, the leading travel loyalty subscription programme in Asia Pacific, today announced the appointment of Emilie Couton as its new Chief Executive Officer. She steps into the role with more than 24 years of experience working with Accor and its subsidiary, D-EDGE Hospitality Solutions, across Europe and the Asia Pacific region.
Emilie has spent more than two decades based in Thailand and Singapore, working in markets throughout the region. She brings a profound understanding of the industry, a keen awareness and appreciation of cultural nuances, and a passion for innovation and growth. Emilie is also a respected industry voice and a regular speaker at travel, hospitality and technology conferences across Asia Pacific.
During her tenure at Accor, she has held several senior roles across loyalty, digital marketing, distribution and commercial B2B. Her contributions have played a key role in the group's significant growth in Asia Pacific, where the network scaled from 250 to 1,200 hotels across 38 brands, consistently delivering above-market performance. Most recently, she served as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digital marketing platform for the hotel industry. She credits these diverse experiences as shaping her unique perspective on the travel loyalty subscription model.
Emilie joins Accor Plus at an exciting time. In the past year, Accor Plus celebrated a milestone of 30 years delivering an innovative travel subscription programme for more than 450,000 members across the Asia Pacific region. In 2024, members enjoyed over 3.1 million hotel nights, redeemed one billion ALL Accor Reward points, and accessed more than 2,300 exclusive offers for unforgettable stays and experiences.
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