Manuel Velarde has been appointed Vice President LATAM at HotelREZ® in Cartagena, Colombia
HotelREZ® Hotels & Resorts, one of the world's largest, fastest-growing, and quality-driven hotel representation companies, announces the appointment of Luis Manuel Velarde as Vice President for Latin America (LATAM). This strategic move underscores HotelREZ' s commitment to global expansion and regional growth.
Luis Manuel Velarde will spearhead the rollout of HotelREZ' s brand portfolio in LATAM, including Best Loved Hotels®, Elegant Hotel Collection®, and Direct Hotel Bookings™. Best Loved Hotels targets upscale, independent hotels, while the Elegant Hotel Collection focuses on luxury, experience-led properties. The Elegant Hotel Collection emphasizes production and results without high fixed costs, offering members a risk-averse luxury solution.
Luis brings over 20 years of executive sales experience in the hotel franchise and distribution sector, having held senior roles at IHG and Marriott. His extensive background and industry expertise will be instrumental in driving HotelREZ' s growth strategy in the LATAM region.
HotelREZ reports a significant pipeline of prospective partners across LATAM, including independent hotels and regional groups. The next phase will focus on building regional support infrastructure to ensure seamless onboarding and service delivery. Operational excellence and global service delivery will however continue to be driven from the UK.
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