Paul Álvarez Gentles has been appointed General Manager for Spain at NUMA Group in Berlin, Germany
NUMA Group, Europe's leading operator of a fully digitized hospitality platform, today announced the appointment of new General Managers across its key European markets, marking a significant milestone in the company's strategic expansion and operational excellence initiatives. The appointments reflect NUMA's commitment to strengthening its regional leadership capabilities as the company continues its rapid growth trajectory following its success in 2024, marked by expansion in Europe, strategic acquisitions, and strong partnerships.
The new leadership structure introduces dedicated General Managers for Germany, Austria, Switzerland, Spain, Portugal, and Eastern Europe, in addition to the previously announced General Manager for Italy. This strategic reorganization positions NUMA to capitalize on local market opportunities while maintaining the company's signature technology-driven approach to hospitality operations.
Paul Álvarez Gentles joins as NUMA's General Manager for Spain, bringing over a decade of leadership in operations and team management across tech companies and international organisations. Most recently, he spent more than six years at the mobility and delivery platform Bolt, where he served as Regional Manager for Southern Europe. During his tenure, he successfully launched nine country units across Europe, scaled high-performing teams throughout the regions, and delivered exceptional results across multiple European countries. His experience leading international teams and driving operational excellence is a perfect fit for NUMA's tech-driven approach to hospitality. Álvarez Gentles also brings valuable perspective from previous roles at startups, scale-ups, and global organisations, including the United Nations.
The appointment of regional General Managers supports NUMA's strategic objectives of growing its digital hospitality platform to operate fully digitized hotels, creating an iconic brand for modern travelers, accelerating technology development in guest experience and operational efficiency, and further expanding its European footprint. With assets under management currently exceeding €2.5 billion, NUMA's regional leadership structure ensures the company can effectively scale its operations while maintaining its commitment to innovation and guest satisfaction.
NUMA Group recently concluded a groundbreaking year in 2024, serving over 1 million nights and achieving over 100% revenue growth compared to 2023. The company, now present in 36 European cities across 15 countries, plans for continued strong national and international growth in 2025. NUMA succeeds by leveraging its proprietary technology platform, which uses AI to automate operations and enhance guest experiences, thus redefining modern travel.
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