Thatcher Brown Crescent Seas as Chief Executive Officer (CEO)
Crescent Seas, the new concept offering private, ultra-luxury residences at sea, has appointed Thatcher Brown as Chief Executive Officer, effective August 1. In this role, Brown joins Crescent Seas from Virtuoso, the world's leading luxury travel network, where he most recently served as Senior Vice President of Global Products.
In his new role, Brown will shape the brand identity, lead Crescent Seas' global vision, and oversee all aspects of operations. He will be responsible for commercial strategy, product development, and building relationships with key stakeholders in the industry to solidify the company's position at the forefront of ocean living.
Brown brings over 25 years of luxury hospitality experience in the hotel and cruise sectors, having held senior leadership roles across Europe, Asia, the Middle East, and North America. At Virtuoso, Brown led the development of integrated B2B and B2C product strategy across a portfolio of more than 2,300 luxury partners, including cruise lines, tour companies, and destinations, while also delivering innovation across digital platforms, partners engagement, and consumer experience.
Prior to Virtuoso, Brown was Chief Commercial Officer and Head of Joint Operations at Marc-Henry Cruise Holdings, joint owner and operator of Four Seasons Yachts, where he played a leadership role in developing and executing commercial, operational and technical aspects of the project, including collaboration with shipbuilder Fincantieri and designer Tillberg Design of Sweden. He also served in executive roles at MSC Cruises, Dream Cruises, and Fairmont Hotels & Resorts, with a focus on brand strategy and marketing, business development, distribution, and guest experience.
Crescent Seas represents a new frontier in luxury living and redefining how discerning travelers experience the world. The company offers ownership-style private residences aboard luxury vessels designed for long-term living, full-service hospitality and global exploration. The brand was launched in March 2025 by Russell W. Galbut, former Chairman of Norwegian Cruise Line and Co-Founder of Crescent Heights®, the developer behind some of the country's most recognized luxury buildings, including Ten Thousand in Los Angeles and Forma in Miami. Crescent Seas inaugural voyage is expected to launch on the Navigator Residence at Sea in December 2026.