Katharina Dein has been promoted Vice President Commercial at Global Hotel Alliance (GHA) in Dubai, United Arab Emirates
UAE-headquartered Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, has announced an appointment to strengthen its leadership team, held by an accomplished female executive - Katharina Dein has been promoted to Vice President Commercial.
Katharina Dein was the first member of the GHA Commercial team back in 2013, overseeing a growing portfolio of brands and building strong relationships. Dein has been instrumental in many initiatives, including the development of an online training platform for hotels used by tens of thousands of people across the world. In her new role as Vice President Commercial, Dein will broaden her scope of responsibilities, placing emphasis on optimising the performance of newly integrated properties during their critical launch phase. In addition to overseeing brand onboarding, she will work with the Development team to assess potential new brands while also being involved with identifying and then rolling out new products and services to the alliance's member brands. Leveraging her expertise and holistic understanding of the business, she will play a key role in shaping the value proposition for GHA's member brands.
With women making up nearly two-thirds of the total GHA workforce and 60% of the leadership team, the alliance stands out as a leader in championing female representation in the hospitality industry.
This appointment comes at a time of strong growth for GHA, with new brands such as Cinnamon Hotels (Sri Lanka), Sunway (Malaysia), and Rotana (UAE) joining in 2025 as the alliance continues to expand and innovate in the travel and hospitality space.
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