Andrea Krenn Senior Vice President Communications at Global Hotel Alliance (GHA) in Dubai, United Arab Emirates
UAE-headquartered Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, has announced an appointment to strengthen its leadership team, held by an accomplished female executive - Andrea Krenn takes on the new Senior Vice President Communications role.
Andrea Krenn, appointed Senior Vice President Communications, has led global public relations efforts for GHA since 2021, bringing a wealth of international experience in corporate communications and media relations to the company with previous positions held at Atlantis, The Palm and Dubai Tourism before founding her own consultancy. Her strategic approach has strengthened GHA's brand awareness and media presence, supporting the alliance's growth across key markets. In this role, she will continue to lead GHA's global communications strategy to further elevate the alliance's visibility and reputation.
With women making up nearly two-thirds of the total GHA workforce and 60% of the leadership team, the alliance stands out as a leader in championing female representation in the hospitality industry.
This appointment comes at a time of strong growth for GHA, with new brands such as Cinnamon Hotels (Sri Lanka), Sunway (Malaysia), and Rotana (UAE) joining in 2025 as the alliance continues to expand and innovate in the travel and hospitality space.
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