Helen McCabe-Young Senior Vice President, Global Products at Virtuoso in Ft. Worth - TX, USA
Virtuoso, the global leader in luxury and experiential travel, continues to focus on expanding and refining the products it offers its members and advisors, preferred partners and the travellers they serve across the nine regions worldwide in which Virtuoso operates. Helen McCabe-Young has been named Senior Vice President, Global Products, with Thatcher Brown having recently announced his departure from Virtuoso to assume the role of CEO at Crescent Seas, an innovative luxury residence at sea concept. McCabe-Young has a keen understanding of Virtuoso's worldwide network and the evolution of its product division, having served as Virtuoso's Senior Vice President, Global Marketing for the past five years.
As Virtuoso's top global marketing executive since 2020, McCabe-Young has led an integrated, results-driven operation that supports the success of both the network's travel advisors and its luxury partners worldwide. Her marketing remit has spanned global public relations, paid media and brand, product marketing, content, CRM analytics and performance. In addition to oversight of Virtuoso's award-winning editorial team for Virtuoso, The Magazine, now distributed in six countries, she also oversaw the launch of Virtuoso's very successful consumer-facing So Virtuoso campaign.
As she sets her sights on deepening the value of Virtuoso for members, partners and travellers through transformative products, McCabe-Young brings strategic and commercial rigor with deep knowledge spanning multiple travel sectors and geographic regions. Her decade-long tenure at Kerzner International included executive roles such as Executive Vice President of Sales & Marketing and Global Corporate Communications, where she shaped the brand and global commercial structure of One&Only Resorts while also launching Atlantis The Palm Dubai as its inaugural Chief Marketing Officer. Prior to Kerzner, she served as Vice President of Worldwide Marketing at Silversea Cruises and was instrumental in the early positioning of Princess Cruises during her tenure at Campbell-Ewald advertising.
While McCabe-Young steps into her new position immediately, she will continue to assist with a smooth transition as Virtuoso conducts a search for its new marketing head. She will continue to office from her home in Del Mar, California.
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