Deniel Frey has been appointed Chief Commercial Officer (CCO) at B&B Hotels in Paris, France
B&B Hotels Central & Northern Europe (CNE) has finalized its senior leadership team with the appointment of Deniel Frey as Chief Commercial Officer (CCO).
Also joining the Executive Board on September 1, Deniel Frey assumes the role of CCO, overseeing marketing, sales, revenue management, and e-commerce. With over 18 years of leadership experience at hotel groups including Axiom Hospitality and H-Hotels, Frey brings strong expertise in revenue strategy and data-driven decision-making. At B&B Hotels CNE, he will implement innovative commercial strategies to fuel growth, strengthen direct marketing, and further optimize the guest experience.
Under the leadership of CEO Arno Schwalie, this move marks a clear focus on people, brand, and sustainable expansion.
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