Neil Armstrong has been appointed Executive Chef at Crafted at Powdermills in East Sussex, United Kingdom
Announced today, Crafted has confirmed a senior appointment to its food and beverage team, working under the leadership of Joel Williams, COO at Crafted, ahead of one of the year's most eagerly anticipated hospitality openings.
Neil Armstrong joins as Executive Chef, bringing over 30 years of experience, including senior roles at Edwardian Hotels in London and Nelson Hotels & Inns in Cheshire. Armstrong's background blends technical excellence with a passion for seasonal British produce - perfectly aligned with Crafted's philosophy and approach to food and beverage.
In tandem with the leadership announcement, Crafted has unveiled renderings of The Pub - a standalone venue attached to the main Crafted space and open to all, not just members and overnight guests. The imagery showcases a modern reimagining of the British pub: familiar yet forward-thinking, blending warm, timeless materials with bold contemporary detail.
Set to open in November, it will be an all-day affair - relaxed and joyful. Expect local English beers and wines, a cocktail list (including no & low options) that doesn't take itself too seriously, and a menu anchored by an outdoor grill and wood-fired oven turning out seasonal cuts and pizzas.
Crafted, a new series of life-friendly hotels and clubs, that are crafted by name, crafted by nature. Its debut project, Crafted at Powdermills, will open in late 2025 in East Sussex - a reimagined hotel experience set around a seven-acre private lake, surrounded by ancient woodland and wildflower pastures. Guests and neighbours alike will be invited to step out of autopilot and reconnect with nature, food, wellbeing, craft, people, and play. With cold-water dips, paddleboarding, kayaking, forest yoga, lakeside saunas, and a growing calendar of creative and wellness experiences, Crafted blends comfort with curiosity - offering thoughtful places to rest, make, explore and share.
Further details on Crafted at Powdermills and its membership offering will be announced later this year.