Guillermo Burgers Díaz has been appointed Director of Operations at easyHotel Spain in Madrid
EasyHotel has appointed Guillermo Burgers Díaz as its first Director of Operations in Spain, marking a significant step in the brand's growth strategy within the country. The creation of this role reflects Spain's growing importance to EasyHotel, which now represents 11% of the company's total revenue, following recent openings in Madrid and Barcelona.
With over 20 years of experience in hotel operations, real estate asset management, and leadership, Guillermo Burgers Díaz brings valuable expertise to the role. He has previously held senior positions at global brands such as Hilton, Conrad, and Steigenberger, as well as working in consulting at Deloitte and Azora.
Burgers Díaz's role will be central to strengthening EasyHotel's operations in Spain, where the company has seen year-over-year revenue growth of 23%. His experience in streamlining operations and customer-centric leadership is seen as key to supporting the brand's expansion. This growth is further fueled by a €29.2 million financing agreement with CaixaBank, which will accelerate the development of new properties.
EasyHotel's expansion in Spain is poised to continue, with upcoming openings in Valencia and Alicante. The company has successfully expanded in key cities like Madrid and Barcelona, and these new properties will solidify Spain as EasyHotel's fastest-growing market.
As part of EasyHotel's broader strategic plans, the company is focused on delivering a sustainable and efficient service model while maintaining high levels of customer satisfaction.
EasyHotel continues to accelerate its growth in Europe with the recent appointment of Charley Le Peillet as the new Development Director for France and Belgium.
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