Rachel Douglas has been appointed Chief Executive Officer (CEO) at roommaster in Clearwater - FL, USA
roommaster, a trusted provider of hospitality management software for independent hotels for more than 30 years, announced the appointment of Rachel Douglas as Chief Executive Officer.
Douglas has partnered with roommaster in a strategic advisory role for the past three years, guiding operations, product strategy, and customer success. She has also led SaaS transformation initiatives across Aspire Software's hospitality portfolio, helping technology providers modernize, sharpen their market positioning, and deliver stronger value to customers.
Under Douglas's leadership, roommaster is evolving its PMS with AI-driven tools that make the platform more intuitive, responsive, and focused on delivering greater value to customers. As part of this effort, the company introduced its New Marketing & Distribution Suite, which includes a new booking engine and channel manager. Together, these tools give hotels stronger direct booking power, synchronized OTA distribution, and fully integrated workflows within the PMS.
roommaster is also investing heavily in AI-powered solutions and integrations to give independent hotels the same edge larger brands enjoy, including:
- roommaster Concierge → An AI-powered voice agent that answers guest calls in multiple languages, captures bookings 24/7, and ensures no revenue is lost to missed inquiries.
- ampliphi RMS Premier Partnership → An AI-driven revenue management system that forecasts demand, automates pricing recommendations, and keeps rates aligned across channels — fully integrated with roommaster PMS.
- Expanding API & Partner Integrations → Allowing hoteliers to connect roommaster seamlessly with a growing ecosystem of hospitality and revenue-driving tools.