Frédérique Viauroux Celebrity and Brand Partnerships Consultant at VERTU Hotels and Resorts in Zug, Switzerland
VERTU Hotels and Resorts is delighted to announce the appointment of Frédérique Viauroux as Celebrity and Brand Partnerships Consultant, strengthening the group's strategic communications and visibility across its international portfolio.
A seasoned PR and communications leader, Frédérique brings over 25 years of experience in celebrity relations, brand partnerships, and media events management. Before joining VERTU, she served as PR & Communication Director at Disneyland Paris, where she shaped some of the most iconic collaborations between global celebrities and entertainment brands.
Throughout her career, Frédérique has led landmark projects such as:
- The global partnership with Stella McCartney, designing Minnie Mouse's first-ever pantsuit to celebrate International Women's Month — earning over 3,500 international press mentions.
- High-profile collaborations with renowned figures including Zinedine Zidane, Neymar, John Legend, Diane Kruger, and Rafael Nadal, securing extensive organic media exposure and strengthening brand storytelling through authentic partnerships.
- The production and management of international media events, including televised campaigns, charity galas, red-carpet activations, and exclusive press junkets during the Cannes Film Festival.
- Production of televised and digital campaigns featuring global talents such as Karl Lagerfeld, Isabella Rossellini, and Joe Russo, blending creativity, strategy, and media impact.
At VERTU Hotels and Resorts, Frédérique will focus on developing and managing high-visibility collaborations between the group's distinguished properties and select ambassadors from the worlds of cinema, music, fashion, and sports. Her mission will be to craft meaningful partnerships and events that enhance brand desirability, media resonance, and cultural relevance within the luxury hospitality landscape.
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