Bianca Bara has been appointed Director of Sales & Marketing at Aloft Abu Dhabi, United Arab Emirates
Aloft Abu Dhabi has unveiled award-winning Bianca Bara as its new director of sales & marketing.
With over 12 years of extensive experience in hospitality and commercial leadership, Bara is highly regarded in the industry. She has previously held senior positions across key Marriott properties, including Marriott Al Forsan Abu Dhabi, Marriott Hotel Downtown Abu Dhabi, and Four Points by Sheraton Sheikh Zayed Road.
Throughout her career, Bara has been recognised for an outstanding ability to exceed revenue targets, foster high-performing teams and drive strategic growth in competitive markets. Her achievements include being honoured as Leader of the Quarter and Golden Circle Platinum Achiever, reflecting her consistent dedication to excellence. Due to the way in which she performs in her role, Bara is admired for her dynamic energy, innovative approach, and genuine passion for people, while also being renowned for creative thinking, people-first leadership and her vibrant energy.
Prior to joining Aloft Abu Dhabi, Bara spent just under four years as director of sales for Marriott Al Forsan Abu Dhabi. That particular role was preceded by a 10-month spell as multi-property assistant director of sales, where she worked across The Abu Dhabi EDITION, Marriott Downtown Hotel and Marriott Executive Apartments Abu Dhabi. In total, Bara has worked under the Marriott umbrella for over nine years having joined the company in February 2016. Other positions include senior sales manager, sales manager and sales executive.
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