Patrick Pahlke Chief Commercial Officer (CCO) at Viceroy in Los Angeles - CA, USA
Viceroy Hotels & Resorts proudly announces a strategic new hire to its global leadership team: Patrick Pahlke, Chief Commercial Officer.
A hospitality veteran with more than three decades of experience, Patrick Pahlke brings deep expertise in commercial strategy, brand development, and operational excellence. Prior to joining Viceroy, he served as Chief Commercial Officer at Sage Hospitality Group, where he built a best-in-class commercial infrastructure and guided the repositioning of high-profile properties. His career has spanned leadership roles with Hyatt International, Two Roads Hospitality, and Proper Hospitality, where he helped launch acclaimed properties recognized by Condé Nast Traveler, Travel + Leisure, and Architectural Digest. Fluent in multiple languages and having lived across Asia, Europe, and the U.S., Pahlke's global perspective and passion for experiential luxury make him an invaluable addition to Viceroy's executive team.
This appointment marks an exciting new chapter for Viceroy, coming on the heels of the recent appointment of Chief Executive Officer, Arash Azarbarzin, whose vision for the brand centers on innovation, design-led luxury, and immersive guest experiences that celebrate local culture. With more than 40 years of experience in the global hospitality industry, Azarbarzin has built an award-winning career leading and scaling renowned lifestyle brands. In his dual role as CEO of Viceroy and Principal at Highgate, he is steering the brand through an era of expansion, introducing several new resort openings, residential projects, and brand partnerships that position Viceroy as a modern leader in experiential luxury. Under his guidance, Viceroy is reimagining its visual identity, guest programming, and wellness initiatives across its growing global portfolio.
This key appointment comes at a time of accelerated brand growth for Viceroy, following the recent openings of Viceroy at Ombria Algarve (Portugal) and forthcoming projects in Sun Valley, Idaho and new destinations across the United States, Africa, Mexico, and the Caribbean.
As Viceroy looks to the future, the brand remains steadfast in its mission to craft meaningful experiences rooted in culture and community, inspiring discovery for today's global traveler. Under Azarbarzin's leadership, Viceroy is poised to redefine the boundaries of luxury travel and expand its influence across key destinations worldwide.
More appointments at Viceroy