Robyn James-O’Connor has been appointed Senior Vice President - Marketing at The First Group Hospitality in Dubai, United Arab Emirates
The First Group Hospitality announces a series of senior leadership appointments, with all roles newly created to support the company's accelerated growth trajectory and evolving operational scale.
Robyn James-O'Connor has been appointed Senior Vice President - Marketing, overseeing brand, advertising, public relations, social, digital, and development marketing. She previously built a 20-year career with Jumeirah Hotels & Resorts, rising from her first role as Marketing Communications Manager at Burj Al Arab in 2005 to Vice President of Marketing for the group. During her tenure, she led award-winning B2B and B2C marketing programmes that strengthened brand visibility and commercial performance across Jumeirah's global portfolio. James-O'Connor brings extensive expertise in brand and integrated performance marketing within the luxury hospitality sector.
The appointment comes as The First Group Hospitality continues a period of significant growth, including the launch of landmark developments such as Ciel Dubai Marina, Vignette Collection by IHG, the world's tallest hotel, the signing of franchise agreements with Marriott International and IHG, and the company's entry into Europe with Gennadi Seaside Resort.
More appointments at The First Group Hospitality