Carlos Rodriguez Jr. has been promoted Chief Executive Officer (CEO) at Driftwood Capital in Coral Gables - FL, USA
Driftwood Capital ("Driftwood"), a vertically integrated commercial real estate investment firm focused on hospitality, today announced that Carlos Rodriguez Jr. has been appointed Chief Executive Officer (CEO).
Rodriguez Jr. has served as President and Chief Operating Officer since co-founding Driftwood Capital with Carlos Rodriguez Sr. in 2015. Over the past decade, Driftwood Capital has grown from an entrepreneurial hospitality investment firm into a scaled owner, developer, and lender, with approximately $3.5 billion in hospitality assets under management, more than $1 billion in projects under construction/ development, participation in over $2 billion in loan originations, and more than 80 hotels under management through its subsidiary, Driftwood Hospitality Management (as of January 2026).
The appointment reflects a natural leadership transition as the firm continues to grow while maintaining the discipline, connectivity, and hands-on approach that have defined Driftwood Capital since its founding, as well as navigating the risks inherent to the hospitality sector.
As CEO, Rodriguez Jr. will lead Driftwood Capital's investment strategy and firmwide execution, with an emphasis on consistency, transparency, and continued refinement of the firm's internal systems and reporting to support long-term growth.
Carlos Rodriguez Sr., who has led Driftwood Capital since its founding, will continue as Executive Chairman. In this role, he will remain actively involved in setting the firm's long-term strategy, advising senior leadership, and supporting key investor, lender, and partner relationships, ensuring continuity, perspective, and disciplined decision-making as Driftwood Capital continues to grow.
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